Modelo's 'Fighting Spirit' campaign consists of 6 TV and Digital spots that were produced in 3 separate shoots in LA and Mexico City due to the staggered testing result timeline, location needs, media commitment and budget. The spots feature professional athletes and real people and were versioned in English and Spanish for TV and digital. With the long-form edits, :30s and :15s, this campaign totaled to 150 deliverables.
Agency: Ogilvy
Director: Matt Bieler
Production Company: RESET
Post Production: Cutters, Flavor and Another Country
Editors: Matt Walsh & Billy Montross
Color: Tyler Roth, Co3
Photographer: Zen Sekizawa
SLING TV
Sling brought its new “Live TV You Love” campaign to life with two TV spots focusing on love, the most potent of human emotions.
Agency: Mekanism San Francisco
Director: Jonathan Krisel
Production Company: Caviar
Editorial: Jim Hutchins, HutchCo
VFX and Post-Production: The Mill
Color: Daniel De Vue, TRAFIK
Audio: Lime Studios
We were tasked with developing an integrated campaign for Morton Salt's saltwater pool product. We had just 3 weeks to pull together a film and photography shoot and negotiate a new contract with the leading synchronized swimming team; the Aqualillies (of Coen Brothers' 'Hail, Caesar!' fame). Against a tight timeline, and even tighter budget, we produced an integrated campaign consisting of :60 and :30 Films, Content Photography, GIFs and Cinemagraphs.
Agency: Ogilvy
Director: Petro Papahadjopoulos
Production Company: The Famous Group
Post Production: Beast, Method, Company 3 and Airstream Audio
Editor: Angelo Valencia
Photographer: Jillian Guyette
The past three years have fundamentally affected our self perception. Over the pandemic, not only did we have time to figure out new makeup and skincare routines, but we also stared at ourselves through screens and filters more than ever before. With the majority of our interactions happening behind digital screens and filters, sometimes we’re left wondering, “What is real?”
IT Cosmetics is the brand that pledges to always keep it real, just like the way the founder took off her makeup on live TV to show the world her skin condition. They embrace authentic beauty. Real acne, real birthmarks, real blotchy skin, real wrinkles and more. They celebrate the before AND the after. With AND without makeup. And they’re committed to making real, effective skincare and makeup for real, imperfectly perfect humans. What is real beauty? IT is us. IT is you…
IT IS ME.
Agency: Digitas NY
Director: Benjamin Madgwick
Production Company: Laird & Good Company
Editorial: Tina Mintus, KYLE NYC
VFX and Post-Production: KYLE NYC
Color: Tim Masick, Company 3
Audio: Sound Lounge
Original Music: The Elements
This project represents PMG’s first creative and production endeavor with Kohler. Since the media agency is just starting to offer creative and production services, I helped to establish agency and client processes and finalize contract negotiations, while producing this intricate package of spots.
The “Done + Done” campaign is for Sterling, a brand owned by Kohler that is geared directly towards plumbers, who are looking for quality products that are easy to install and durable.
We partnered with SMUGGLER to further elevate the idea and relied heavily on VFX and sound design to really make it come alive. The spots put us into tight spaces with the characters and bring us along as we transition to scenes in unexpected ways. The resulting commercials have a cadence and rhythm to them that’s poppy and super fresh to the category.
Agency: PMG
Director: Benji Weinstein
Production Company: SMUGGLER
Editorial: Aaron Dark, Saints Editorial
VFX, Post-Production and Color: The Vanity
Audio: Camp Lucky
Music: Marmoset
Helped bring OKRP’s new “You Rule” campaign to life for their new client Burger King. Within a few short weeks, we shot, edited, finished and developed original music for this spot.
Agency: OKRP
Director: Luis Peña
Production Company: Revival Films
Editorial: John Dingfield, Cutters
VFX, Post-Production and Color: The Mill
Music: Beacon Street
We shot these TV spots in Chicago for Oscar Mayer’s line of Deli Fresh products. The viewer’s perspective is inside the fridges of various American family homes. Each time the fridge door opens, we see real-life moments centered around the kitchen that make us laugh and smile.
Agency: mcgarrybowen
Director: Augusto de Fraga
Production Company: Little Minx
Post Production: Whitehouse Post, Carbon and Airstream Audio
Editor: Deb Schimmel
Color: Julien Biard, Carbon
With the “You got this” campaign, Sling tapped into the insight that consumers are overwhelmed by all the choices for cable subscription services. But Sling offers a much simpler and more affordable option to access live news, sports and entertainment shows.
With so many channels available at a fraction of the cost, Sling makes you feel confident in your decisions…. Maybe too confident.
Agency: Mekanism San Francisco
Director: Aaron Stoller
Production Company: Biscuit Filmworks
Editorial: Jim Hutchins, HutchCo
VFX and Post-Production: Parliament
Color: Daniel De Vue, The Mill
Audio: Lime Studios
Music: Tiny Lion
This series of TV and Digital spots were produced to introduce Jimmy's Dean's new Simple Scrambles product which helps bring that Saturday morning feeling to a Wednesday.
Agency: Ogilvy
Director: Greg Bell
Production Company: Backyard Productions
Editor/Post: Deb Schimmel, Whitehouse Post
Color and VFX: The Mill
This TV spot uses a combination of live action and VFX to create a double-exposure effect and bring Glade's new Starlight fragrance to life.
Agency: Ogilvy
Director: Mikon van Gastel
Production, Editorial and VFX: Sibling Rivalry
This campaign was the first work produced at Dentsu’s for their new business win, Cracker Barrel. The campaign supports their Southern Fried Chicken dish which was expected to be a big driver as people returned to restaurants in the summer after the pandemic.
The ending of the spots include an animated mnemonic featuring a diverse cast from all walks of life and expresses an inclusionary message that everyone is welcome at Cracker Barrel. We shot 36 real-people talent for this piece and finished it in a variety of lengths, including a standalone :15.
This work was produced during the pandemic.
Agency: Dentsu
Live-Action Director: Brett Froomer
Production Company: French Butter
Editor: Nick Chiou, Cutters
Color: Ron Sudul, Nice Shoes
Audio and Finish: Another Country and Flavor
Mnemonic Photography: The Barkers
Mnemonic Animation and Production: Sarofsky
These Scrubbing Bubbles spots are a combination of live action and animation. They were versioned in French and English Canadian and Spanish.
Director: JJ Adler
Production Company: Tool of North America
Editorial/Post: Whitehouse Post & Carbon, NYC
Animation: The MIll
Audio: Sonic Union
PEPSI wanted to highlight how their ONE Coconut Water was sourced from sustainable farms in the Philippines. We had just 3 weeks to pull together a content production in a rural Filipino farm, in the middle of monsoon season. We cast real farm workers, selected our shoot locations at the farm and let the story unfold.
Director & Photographer: Diana Zalucky
Mrs. Meyer's launched a national search for the 'Mrs. Meyer's Homemaker' to be a spokesperson for their brand. This campaign showcases the selected crafter, Sallie Dale, making crafts with other high-profile designers; Paul Lowe from Sweet Paul Magazine and Grace Bonney of Design*Sponge. For this integrated campaign, we produced 4 Films, Print ads, and Content Photography for Social and Digital.
Agency: Ogilvy
Director: Logan Hall
Print Photographer: Laurie Frankel
Content Photographer: Tamara Peterson
Video Production Company: Optimus ONE
Print Production Company: WORK
Editorial/Post & Animation: Optimus & Optimus Design
Bronze Effie Award
Modelo Especial Brings the Day of the Dead to Life
Modelo wanted to celebrate one of the most important holidays in Mexican culture; Dia de los Muertos (the Day of the Dead). In the US, Dia de los Muertos is often associated with Halloween, but it’s origins and customs couldn’t be more different. To expose American drinkers to the significance and fun of the ancient Mexican holiday, we brought a traditional “Ofrenda” (altar) – one of the day’s most honored traditions – to life via Facebook Live.
Rather than simply ‘tell’ consumers about Dia de los Muertos, we wanted to let them experience the holiday firsthand. At Los Angeles’ oldest and grandest Dia de los Muertos celebration, allowed viewers to share physical and virtual offerings on the altar to celebrate their loved ones.
Consumers could view the experience via FaceBook Live, and submissions were added through comments in real-time.
We also developed an AI experience called the 'Chat Bot', where people anywhere in the world could learn about the significance of Dia de los Muertos and contribute virtually to the Ofrenda.
Agency: Ogilvy
Director: Jay Buim
Production Company: UNIT9
